Attorney Advertising: How To Choose an Injury and Medical Malpractice Lawyer
Attorney advertising and how to choose an attorney from an ad. “Ooh, ooh, pick me,” “No, pick me,” yelled the ad in the phone book. “I needed an accident lawyer to find out what I need to do since I was hit from behind last week. I looked in the yellow pages in Brooklyn, and found over 40 pages of lawyer ads. Who do I pick?”The truth is, not all lawyers advertise. Those who do are required to list specific areas of law in which they practice. In New York, injury and malpractice lawyers are not allowed to call themselves ‘experts’ in their field of law. Nor can they misrepresent themselves in an advertisement. For example, they cannot stand next to a person with a cast on their leg, in a wheelchair and a pile of cash on the table claiming that since this person recovered all that money, he or she could do the same for you. That’s nothing more than a shameless sales pitch. The reality is that no lawyer can claim to get you “cold hard cash” because every case is different. Some lawyers claim that they can “Settle your case fast!” Sure they can, for a lower amount than your case might be worth.
Don’t you think the insurance companies that deal with law firms like those know they’re looking for a fast settlement? There’s no incentive for the insurance company to offer top dollar because they know that this law firm isn’t going to take the case to trial. They’re settlers!
There are some yellow pages ads that proclaim the lawyers handle everything from criminal to real estate to injury cases to malpractice matters. Be weary of a firm that claims they can do everything. In today’s legal climate it’s rare that a general practice firm can do all that extremely well. That’s why there are firms that focus exclusively on one or two areas of law, such as medical malpractice and personal injury.
Read the full injury lawyer article by Gerry Oginski.
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