Website design for law firms isn’t like website design for other types of businesses. Visitors are going to expect a higher standard of quality. To outrank your competition in search engines, you’ll also need to convey various types of information in a way that optimizes your digital marketing strategies.
All in all, it’s a lot to think about, so here are a few general pieces of advice for building a legal website.
1. Keep it professional. A legal site isn’t the place to experiment with fancy fonts. Instead, keep it as neat, clean, and organized as the front office of your clinic. It basically serves the same purpose: sending the right first impression to clients.
2. Make it easy to navigate. Think about first-time visitors and what information they’re most likely to seek out; then, make it the most readily available on your website. Integrate things like social media buttons so that they can follow your firm or keep you in mind as they consider their legal options.
3. Utilize SEO. This stands for search engine optimization, and it’s the secret to your website ranking highly on places like Google. There are many, many tactics for improving SEO, so don’t be afraid to seek them out. If you’re hiring outside help, you can ask them to prioritize it.
These are just a few things to keep in mind as you’re thinking about website design for law firms. To get started with a consultation, reach out to Law Quill.
